Case studies

Select examples of my work, crafting strategic microcopy and content architecture for digital products.

Mobile empty states (Wix Payments)

A/B test: welcome screen (Wix CMS)

Coming soon (Wix CMS)

My Process

Analyzing user flows and product audits to identify friction points and clarity gaps.

Defining the voice, tone, and taxonomy that ensures consistency across the entire ecosystem.

Crafting clear, concise microcopy for every screen, from buttons to complex error states.

Testing copy with real users to measure comprehension and refining the narrative based on data.